The MOOC provides a structured approach to developing a sustainable business model. It consists of seven chapters, each based on five units. Each unit addresses a specific element of developing a business model. The MOOC is designed in a step-by-step manner, following the structure of the book which consists of three stages and ten building blocks (see below). Each unit starts with a short introduction, after which a concise central video is provided. This is followed by (if available) various assignments, some multiple-choice questions for a self-test and finally some additional material. Each unit indicates how it is linked to a specific chapter and/or paragraph of the book. When it comes to key choices such as choosing a business model archetype, we have provided additional units and a case study: this should help you to make the right choice. In addition to the seven chapters that represent the core of the MOOC, an eighth chapter is provided with ten tools that you can use while elaborating the various assignments found throughout the various chapters.